New lead qualified
Acme Corp · contact form
Live
Invoice_2847.pdf
Sent to client · €4,200
Sent
HubSpot synced
3 contacts updated
Done
Email drafted
5 follow-ups queued
Pending
Weekly report
Generated · 47 rows
Done
Sales alert sent
Thomas · new lead
Delivered
Call completed
Appointment booked
Done
Invoice matched
Purchase order verified
Done
Lead scored
Priority: high · sales
Done
Contract sent
Awaiting signature
Pending
Mismatch flagged
Invoice_391 · review
Action required
Inbound call
Voice agent · booking
Live
Meeting summary
Slack + Notion updated
Sent
Transcript processed
Tasks in Notion created
Done
Ad performance
3 underperformers flagged
Done
Report generated
Sent to 3 recipients
Delivered

Less manual.
More impact.

Custom AI systems and workflows built for how your business actually operates.

Book a free call →
workflow.js

const workflow = {

name:    "lead-handler",

trigger: "form.submit",

model:   "claude-sonnet",

steps: [

enrich(lead),

score(data),

notify("slack"),

sync("hubspot"),

],

active: true

}

We don't sell software.

We don't write strategy decks.

We build the system that actually runs.

Who it's for

Built for every team
inside your business.

Pick your department. Get inspired.

Operations

Automate the workflows your team runs on.

A voice agent answers incoming calls, captures what the customer needs, and books the appointment straight into the calendar. Works for any business that lives on the phone.
When a new work order comes in, the system creates the job in your ops tool, assigns it, and notifies the right person. Nobody types anything twice.
Every meeting gets summarised automatically: key points go to Slack, tasks land in Notion, and a draft follow-up email is ready to send.

Finance

No more re-entry. Numbers move themselves.

When a job closes in the field, a draft invoice generates from your live data and goes out for review. No re-entry, no delays.
Monthly financial reports pull from your accounting tools and land in your inbox formatted and ready. You set the schedule once.
Payment status syncs back to your CRM automatically so sales always knows what has been settled.

Sales

Keep the pipeline moving without the manual work.

A voice agent calls your leads automatically. Works from a knowledge base built on your best transcripts, handles objections, and books meetings straight into the calendar. Payments can be taken in the same flow.
New lead comes in. Enriched, scored, and routed to the right CRM stage without anyone touching it.
Deal closes. Contract goes out, onboarding tasks are created, intro email is sent. All automatic.

Marketing

Your stack, connected. Reporting on autopilot.

Every morning, performance data from Meta, Google Ads, and Klaviyo syncs into one dashboard. No exports, no copy-paste.
When results drop below your thresholds, the system flags it and drafts new copy variations based on what has been performing.
Client reports generate on a schedule and send themselves. Weekly or monthly, your choice.

HR

From confirmation to first day — handled.

New hire confirmed. Accounts created, welcome email sent, onboarding tasks assigned, first check-in scheduled. One trigger, everything moves.
Contracts generate from a template pre-filled with the right data and go out for signature without manual prep.
All incoming HR emails get categorised by topic, stored, and surfaced in one interface with a chatbot so nothing gets buried.

What we build

Not strategy decks.
Running systems.

AI Automations

Agents, workflows, and documents that run without supervision. Built around your tools and your data.

  • Multi-step workflow automation
  • Voice agents for inbound and outbound calls
  • Document generation from live data
  • RAG chatbots trained on your knowledge base
  • CRM automation and lead routing
Trigger: New email arrives
AI agent reads & decides
Response sent automatically
CRM updated, team notified

Custom Interfaces

The dashboard that puts you in control of what the automations are doing. Built for your team, not a generic tool.

  • Operations and reporting dashboards
  • Client-facing portals
  • Internal chat interfaces with RAG
  • Tools that replace the spreadsheets your team is stuck in
Custom dashboard

The automations do the work. The interface puts you in control.

Tools & Systems

We build on your stack.

We build around your existing tools. No replacements, no new platforms to learn, no disruption to how your team works.

What we primarily build with

n8n

n8n

The backbone of every automation we build. Open-source, self-hostable, and genuinely powerful — it connects to anything and keeps complex logic readable.

  • Visual workflow builder with 400+ integrations
  • Runs on your infrastructure or ours
  • Full code access when visuals aren't enough
  • Handles branching, loops, and error flows cleanly
Claude

Claude Code

Every system we build goes through Claude Code. It's how we move at a pace a traditional dev cycle can't match — reasoning through architecture, edge cases, and integration logic properly rather than finding out what broke after handoff.

  • Used across every build we ship — no exceptions
  • Reasons over your full stack, not just individual components
  • Catches failure points before they reach your environment
  • Faster delivery. Higher bar.
"

Why Ray.

Baby steps.
Fast progress.
Always in control.

This is how companies go from curious about AI to leading the field.

Our story →
01
We move deliberately.

Every system we build starts small. Scoped, tested, and running on your stack before we take the next step.

02
You stay in control.

Through weekly syncs you'll see the work happen. You approve before anything goes live. The systems we build are documented, observable, and yours.

03
The steps compound.

One automation connects to the next. What starts as a single workflow becomes an edge your competitors don't have.

FAQ

Questions we get a lot.

Mostly small and medium businesses across Europe — teams of 5 to 50 people who are growing but spending too much time on work that should run itself. We've worked with businesses in industrial services, healthcare, marketing, and more. If you have repetitive processes slowing your team down, we'll find a way to fix them.

We start with a free 30-minute call to map out where automation can make the biggest difference. From there we put together a clear scope and fixed price — no open-ended billing. Once we agree, we build the system, test it, and deliver it. Most projects are done within 2 to 4 weeks.

No. You just need to know what's slowing your team down. We handle everything technical — the setup, the integrations, the testing. You tell us how your business works, we build the system around it.

Whatever you already use. We build around your existing stack — whether that's HubSpot, Salesforce, Exact Online, Slack, Gmail, or something else. No new software to buy, no platforms to learn.

Every project is scoped and priced individually based on what needs to be built. We work with fixed prices so there are no surprises. Book a free call and we'll give you a clear picture of what's involved and what it would cost.

Yes. Once a project is delivered you choose how you want to move forward. We can keep the system running and maintained for a monthly fee, or we hand everything over to you completely — all workflows, integrations, and documentation. If you want a safety net for fixes and changes without committing to a full retainer, we offer that too. You decide what works for your business.

Most projects are delivered within 2 to 4 weeks from the moment we agree on scope. Larger or more complex systems can take longer, but we'll always give you a realistic timeline upfront before we start.

Ready to start?

Your first automation
is closer than you think.

Book a free call →

Hey, I'm Ray.
Glad you're here. I build automation systems for businesses like yours across Europe — Let's chat, I'm sure i could help.

→ More about me